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April 11, 2011     |     Photography

Creating My Brand: Stitch Design Co.

Once it was decided that I would be hiring a custom web designer to create my blogsite, I needed help creating an identity for my business. I heard about Stitch Design Co. through a few friends. They are a local design powerhouse and I absolutely adore their work, so natch I had to book a meeting. I was so impressed by their portfolio that I hired them on the spot. Working with Courtney and Amy was undoubtedly the best decision I made for my business. It was especially important for me to give a good first impression in lieu of my website (that was on hold for 9 months) and the gals at Stitch were able to create custom business cards and stationery to get me started.  
 
At the beginning of the process, I told Courtney and Amy that I wanted a logo that was Charleston inspired - something fun and whimsical and I wanted to give them creative liberty. I can remember coming in for the first meeting and nearly lost my breath (I'm not even kidding) when I saw my brand start to come to life. It took a while to narrow it down but we (all three of us) fell in love with the bike and worked from there. Biking is "so Charleston" and it's something I love to do every day downtown. I couldn't be happier with what Stitch created...and we created A LOT of goodies for my clients for every aspect of my business (more on that later).  
 
Courtney & Amy, thank you for your patience and your hard work on this project. My brand, my stationery, everything is just beautiful. I am so proud and happy to call it my own. It's crazy to think back to the day I came into your office, confused and nervous as I pondered this new career path. As I have built this brand with you, little by little, I felt more assured of who I am as a person and most definitely as a photographer. I can't imagine going through those emotions with anyone else than wonderful entrepreneurial women such as yourselves. I will never forget our time together and look forward to many more projects in the future. And yes, I am still available to work as your intern anytime!  
 
XOXO,  
Char 
 
Here's the front of my hand letter-pressed square business card. Stitch has a sister company called Sideshow Press where they press and print each piece indiviually on a 1926 vintage letterpress.
Here's the back. Isn't the horn that Amy drew for me so adorable? I need to get one for my bike.
Here's the front of my stationery.
And here's the envelope. I just love the logo system they came up with. Tandem for couples, solo for headshots/portraits, vespa for teens and tricycle for kids.
Here's the back of my stationery. I love how we were able to use the map on my website in my favorite things section.
Courtney & Amy, I still keep these in my wallet as a reminder of our time together.

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