I am beyond excited to feature my dear friend, Alesya Opelt, on my blog today! I met Alesya when I first moved to Charleston and we've been friends ever since...she's smart, funny, kind and well, I love her like a sister. I've been in total awe of Alesya all year as I've watched her create her very own laptop bag
from scratch...and blog
about the process the entire time! After all of her hard work, the bag is finally here in Charleston and available online
! I purchased the Kelly Green Girl
and can't wait to tote it around town on the back of my cruiser!
Alesya took considerable care in designing her laptop bag and also hired the best in the biz to create her logo and brand identity to go with the bag, and her vibrant personality! The gals at Stitch
did a wonderful job in helping bring everything to life for Alesya Bags
. I was so honored when Alesya asked me if I'd shoot the lifestyle and product photos for her website! OF COURSE! I couldn't wait to be a part of it! Before the shoot, we scouted locations in downtown Charleston by way of beach cruisers. We narrowed it down to three fabulous backdrops for inspiration. We had the most fun and I think the images turned out beautifully! Here are a few photos from the shoot!
Here's Alesya getting ready for the product shots!
One of the best parts of the day was having the opportunity to work along side Ayoka Lucas
, Stylist and Fashion Editor for Charleston Magazine
. She's also the Founder and Creative DIrector of Charleston Fashion Week
! Impressive, huh? I think so too. Ayoka pulled all of these AMAZING outfits (that I could have never put together on my own) from Monkees of Daniel Island
. BTW, how stylish is Ayoka? I mean, for realskies? And this was on a Sunday morning. I looked like I just walked out of Talbots and Ayoka was rocking it like she was on a runway.
Aleysa invited Stephanie, who interned for Alesya Bags
for the day. She drove all the way from Columbia to make sure we shot every image on the shot list...bag open, bag closed, back with stuff in it, etc. Alesya met Stephanie at CFW
and asked if she might want to help with the launch! Thanks Stephanie, you were such a huge help!
We shot all of the bags while our model was getting her makeup done by the fabulous Leslie Moore of Moore Makeup
I used 2 white walls to bounce natural light onto the bag on top of white construction paper. I am learning so much about product photography and I can't wait to see how my work grows as I work with Alesya in the years to come.
Not only is Alesya a great entrepreneur, she also works so hard to help other women. She saw Alexandra, our model, at Charleston Fashion Week
, tracked her down and invited her to model for the shoot! Alexandra did a wonderful job, don't you think? I think she has a great career ahead of her!
One of my favorite images...my new bag, which you can purchase here
I love this location. It's right near my old apartment downtown.
I found this wall and thought Alesya would love it, especially since it was for a Fall line....I love the texture of it.
Ayoka definitely helped me think outside of this box. I never would have thought of this pose (below) on my own! She prevented the model from looking to "catalogy"...I know, that's not a word, but it's the best way to describe it.
And here's the team, sans yours truly!!!
Congrats Alesya! I am so proud of you! For setting goals and deadlines and for meeting them! For persevering, despite hiccups and frustration. For sharing your journey with the world and all of your fans and followers. And most of all, for being an inspiration to women entrepreneurs! The story you have created is remarkable and I feel so lucky to be just a small part of it. I love you. XO, Char